Matrix

Matrix for buying an iPod/mp3

				Transcend		Sony		Philips		Apple
Long lasting			100	4	400	3	300	2	200	4	400
Good music quality			90	3	270	3	270	2	180	4	360
Good display			80	2	160	1	80	2	160	4	320
Facility for radio			60	3	180	2	120	2	120	4	240
Video capturing			50	3	150	1	50	2	100	3	150
Pricing(Budget)			70	4	280	3	270	4	280	2	140
Small size			40	2	80	3	120	3	120	4	160
					1550		1220		1190		1830

Method of selecting the an object with many choices.

Here the features are marked out of 100 for the level of importance and each company is marked out of 5 for the level of faring in each Feature. In this way the apple ipod ranked the most and i finally decided to buy the same.