Strengths- The truck art culture is almost all over the world and very common in India. Truck art is something that the people do not need to go to a museum to experience it. It is known to even the people who do not know what art is It’s bright and attractive, colorful and catches eye.
Weakness- our area of truck art intervention is quite limited so we cannot get truck artists having more potential and experience of having done different art to interview and work with in this project. Also Indian truck art history is not easily available, a lot of travelling is required to e done to meet more artists and learn the culture from different areas.
Opportunities- Indian market has always been fond of colors so if this art is taken to the market in the form of different products (maybe waste, products for daily use, decorative pieces etc.) it will do well. Also they need to be given at affordable prices as people do not like to spend much on art and innovation here. Also the truck artists can explore their art on different canvases.
Threats- Because of easy availability of stickers in the market which can be stuck directly by the owners on the trucks to save time and money the original truck at done by the artists since years has been dying. It is necessary to preserve this art or soon we would be travelling on roads with nothing on the trucks to amaze us.
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